Many users mix up the Wi-Fi password and the administrator password. The Wi-Fi password is used by phones, laptops, and TVs to join the wireless network. The administrator password is used to enter the router settings page.
On many household routers, the sticker can show labels like Admin Password, Device Password, Login Password, or simply Password. The exact wording changes by vendor and ISP model, which is why a one-line rule is not enough.
The safe way to read the sticker is to identify what the login page is asking for first. If the page asks for a username and password, the sticker information must be interpreted in that context. If it asks for an administrator password only, that usually points to the management label rather than the Wi-Fi label.